McDonald's "All Love" global campaign. From strategy to creative to execution, this is a spec project I worked on for McDonald's. The strategy was to come up with a minimalist approach that McDonald's could showcase throughout the world, that embodied love. The result was a a visual depiction of love that transcends fast food. It could be understood by anyone, anywhere in the world and provides positivity during this difficult political climate.
McDonald's "All Love" global campaign. From strategy to creative to execution, this is a spec project I worked on for McDonald's. The strategy was to come up with a minimalist approach that McDonald's could showcase throughout the world, that embodied love. The result was a a visual depiction of love that transcends fast food. It could be understood by anyone, anywhere in the world and provides positivity during this difficult political climate.
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